A Marketing Sequence
Is Like a Puzzle
The whole key to this Module and the results you get is the Marketing Sequence.
See, what a vast amount of learning and experimentation taught me is that persuasion is the result of steps in a sequence or order.
When you take the right steps in the right sequence, the odds a person takes the action you desire are in your favor.
And that’s what it’s all about. Putting the odds in your favor.
I compare it to making a cup of coffee or tea.
If you put the coffee or tea in cold water, you aren’t going to get a very tasty result BECAUSE the actions you took were out of order.
But when you stick the water in the coffee pot, put the coffee in the filter and the filter in the receptacle, add the pot and click brew, MAGIC HAPPENS!
Even so, in marketing there are sequences I’ve discovered that when followed result in predictable results.
Without these sequences, you’re taking a stab in the dark at getting sales.
WITH these sequences on your side, well, the results can be quite EXHILERATING! There’s nothing quite like the feeling of putting your words on the Internet and having money pour in faster than you can count it.
With your permission here in a bit, I’ll initiate the speedy transfer of knowledge and data from my brain to yours. Again, this isn’t about videos. Those are free on Youtube.
This is about a transfer of very rare, very specific knowledge in the right amounts that creates predictable results when used in the right order and sequence.
This is a precision transfer of knowledge and sequences.
Once I’ve downloaded this data from my brain to yours, you’ll have this incredible feeling of power as you’re able to construct, deconstruct, reconstruct and build from scratch Marketing Sequences that result in people taking whatever action you want, including reaching in their purse or wallet, pulling out a credit card, typing it in and clicking buy, just as I predict you’ll be doing here before long.
I mean, think about it. Who wouldn’t want that power? That ability? That thrill?
Some people think creating sales letters, videos or webinars is somehow hard or something they can’t grasp, understand or do.
Maybe they think it’s the domain of “someone else.” Or they aren’t “good at selling.”
What they don’t realize is they can throw most of the junk they think of or have learned about “selling” out the window.
We’re talking about something here completely different.
We’re talking about using specific psychological sequences and chunks proven to get responses.
Since I have a Master’s degree in psychology, I look at things from the psychological perspective and what’s going on inside the mind.
When you really “get” and understand that, it’s largely like “child’s play.” I’ve even heard it called “duck’s soup” before, whatever THAT is!
BEFORE I figured out how the pieces of the puzzle fit together, I can’t possibly tell you how frustrating it was. I wanted it so bad. And I’d work my tail end off writing a sales letter.
I’d test it out.
And it’d bring in as many sales as a dead duck has quacks. Dead ducks don’t quack. That’s the thing.
And dead sales letters don’t bring in sales.
But after learning to assemble the right pieces and chunks in the right order, BOOM!
Things changed almost overnight.
I’ll never forget.
I wrote a sales letter for a self improvement / NLP training. I launched that sales letter and money started coming in!
What a thrill.
Then I wrote a letter offering hypnosis tapes to bowlers. That one brought in money also. I loved that. It seemed like a huge victory to me.
For the first time in my life, my letters starting bringing back sales. What a total and complete THRILL.
Later on, I was literally running ads in 72 cities and having orders come in day and night. Then when the Internet took off, holy smokes. Sales kept growing, expanding and building almost daily.
That’s when your momentum carries you to places even you may not have conceived of. Napoleon Hill said that what you can conceive and believe, you can achieve.
But what he didn’t say is that there’s a whole ‘nother level where you achieve things you didn’t even conceive of originally. Your momentum just carried you there!
I got hooked on it. And still am to this day. And you will be also once the power is in your hands.
And in this Module, I transfer that power from my hands to yours.
This Is Where You Get The 5 Elements
The All-Time JV Zoo Sellers Use In Their Letters
To top off this Module, you’re getting an awesome piece of knowledge, ability and power.
This is where I transfer the knowledge of the “5 Elements” I spoke of earlier. With this knowledge, you have the ability to look at a sales letter, video or webinar and predict how well it’ll sell!
And you can troubleshoot one that isn’t working.
Imagine being able to look someone square dead in the eye and say with total confidence, “This will sell more if you add X right here.”
And if they do, it can, does and will!
The power, control and influence that could give you goes beyond words or description. Only you can imagine what that power might mean to you.
Once you master this Module, you’ll practically be a sales engineer, able to reconstruct, deconstruct, build from scratch and change entire sales processes, sequences and systems.
Module 2 is where you’ll find out the 3-step checklist for your sales process that has a great deal of research behind it in terms of validity. I give you actual examples and insights from my own business and sales letters. This stacks on top of the 5 Elements.
You’ll feel unbeatable with the 3-step checklist and 5 elements under your belt.
With that knowledge transferred with speed from my brain to yours, I then go on to give you the key data on creating hot products that will sell.
A big sticking point many people have is where and how to get ideas they know will sell. And here this Module shines because I give you my 8-step process for coming up with hot product ideas.
After these 8 steps, I dare say you won’t be stuck any longer. In fact, your brain will quite possibly be ON FIRE with a torrent of high-profit ideas begging to be created immediately!
Any one of these ideas is a real goldmine. For example, just in technique one alone is a super simple method TJ Rohleder has used to produce huge winner after winner for 20+ years.
Each of these methods is solid gold and ones I’ve used since 1997 to produce my arsenal of best-selling products.
And believe it or not, Module Two still isn’t finished. Nope, it’s just then ready to kick it into high gear with my complete presentation on Core Sales Psychology, expected utility, cognitive imbalances, when to use sales letters vs. webinars or video sales letters, key webinar differences, webinar sequences, the high concept pitch, the VSL pitch sequence and the speech pitch.
Without fluff or needless information, I give you a direct download from my brain to yours of the key information you need to get banging results.
To top it all off, you get my “bread-and-butter” marketing sequence, my “escape from pain” template, my “key elements” template. You’ll get all the key chunks you can “mix ‘n match” to create your own perfect marketing sequence.